Style Travel


margate dreamland fruit stand ice cream asos dress

margate dreamland sign sixties

margate dreamland outfit

margate dreamland pleasure colourful sign

margate dreamland asos ice cream walls sequin dress

margate dreamland childrens toy car pump station

hanging out at colourful margate dreamland

margate dreamland kiss me quick signs

fun at margate dreamland big wheel


I Scream for Ice Cream!

Put the word ‘Dreamland‘ in your next available Saturday date in your diary because you WILL want to go. If you haven’t heard about it, it’s a colourful themepark or ‘pleasurepark’ with a modern spin on retro iconography. Tracey Emin herself lent a hand to help The Hemmingways (of Red or Dead fame) with the creative direction of the new Dreamland, pulling the rides up from near destruction in 2013.

In it’s earliest incarnation in 1860, the site served as a ballroom but grew to encompass a zoo, miniature railway and hosted gigs by anyone worth name-dropping. It became one of the top 10 attractions in the UK but as with all good things, went downhill and so Dreamland started to sink in the 2000’s. Fast-forward past a couple of years of very hard work and some pretty clever copy writing and on point design, Dreamland 2.0 is open!

There are still lots of rides yet to open but going now means you’re likely to get in early on the action before your friends. Don’t worry, there’s still plenty to do there including a roller disco, cinema screenings and events. The best time to go? On a warm, clear day in the evening. Not only are tickets slightly cheaper but if you time it right you can be watching the sunset over the sea and reminiscing about the Golden Age. Good times.



margate dreamland asos dress pom pom shoes

1000 smiles per hour margate

margate dreamland scampi and chips lunch

margate dreamland helter skelter blue sky summer


Walls Ice Cream

So what to wear to one of Englands’ coolest new destinations where the puns are cheekier than Dame Edna nabbing a Nandos? A stand-out Walls x ASOS sequin dress and pom pom shoes of course! (Actually don’t, it’s really not that practical an outfit but it WILL look good.)

Because matching is the super-in right now, I brought my fave Biscuiteers biscuits along for the ride (literally.) Aren’t they adorable? Now someone pass me a Twister and long live the British summer!


margate dreamland fun big chair

biscuiteers ice cream biscuit box

biscuiteers ice lolly biscuit colourful

margate dreamland 1000 smiles per house colourful signage murals

margate dreamland colourful fun


What I Wore at Dreamland:

Dress – Walls x ASOS / Shoes – ASOS (similar here) / Lolly Biscuits – Biscuiteers / Earrings – John Creed


  • Matthew Pike September 19, 2015 at 2:18 PM

    Oh man, I so want to visit Dreamland.

    Buckets & Spades

  • Elle September 15, 2015 at 12:06 PM

    Lucy, you look so incredible! Gorgeous outfit and the photography in this post – and all of your posts actually – is beyond stunning!


  • Lucy Bishop September 15, 2015 at 11:53 AM

    Lucy – you look INCREDIBLE! THAT. DRESS. And pom pom shoes – omg, what are you trying to do me girl? Incredible. Who cares about practicality when you can look that good. Dreamland looks immense – so much fun. Was brilliant to meet you at Biscuiteers last week honey – I’m just writing up a little post about it now x

  • Lucy September 13, 2015 at 3:19 PM

    This place looks so colourful and fun, I had never even heard of it before. I adore your dress, that is the cutest thing ever! 🙂
    New to your blog and loving it! 🙂

    Lucy xx

  • sarah September 13, 2015 at 12:31 AM

    your pics always look amazin! that dress with this backdrop tho is perfect! i thought this was abroad when i first saw the, will have to check dreamland out!

  • Natalie Horner September 12, 2015 at 12:12 PM

    Looks fabulous – great photos xoxo

  • Flick @ They Called It The Diamond Blog September 11, 2015 at 3:19 PM

    I love your dress you match Dreamland perfectly. After we came over from the Falklands, I spent the rest of my childhood growing up in Broadstairs (the town over from Margate). Going as a kid Dreamland was like a wonder and now I can’t wait to go again (my brother has been working there so am hoping to swing tickets from him!).

    • Lulu September 12, 2015 at 6:18 PM

      Aah lucky you! Yes you need to make the most of that!

      Lucy x