Welcome to my chronological portfolio which showcases my latest freelance projects. At the bottom you can see work created as a response to my Fashion Promotion course briefs as well as freelance work completed whilst at uni. I graduated from BA (Hons) Fashion Design, Styling and Promotion at Middlesex University with first class honours in 2012. 

I work in the broad field of Promotion, Art Direction and Visual Merchandising. My skills include photography and editing, video, prop and fashion styling, art direction, visual merchandising, set making, pr, craft and online promotion. 

To request a CV or to discuss a collaboration please email Lucy@shinythoughts.net

Please do not reproduce any of my work without permission. 

Visual Merchandising for Task pr Spring Summer 2013 Press Day

Commissioned by Task Pr to act as Visual Merchandiser for their most recent press day which represents both womens and mens casual and luxury brands. Included the creation of small scale decorations (bunting), organisation and style of flowers, signage for most of the brands represented (created by hand), merchandising rails and dressing mannequins and sorting various other props such as candles, frames and jars.

Video creation featuring Assya London for MyFlashTrash

Filming and editing a 3 minute video featuring the behind the scenes of Assya London, as commissioned by MyFlashTrash.com. Video used for promotion of the NottingHill based jewellery brand on both parties’ websites.

Shoot Set Making and Video Creation for FlashTrash Girl

Creating the studio set for new brand FlashTrash Girl’s first campaign photoshoot. Creating backcloths (tie-dye and confetti curtains) and sourcing props to fit the theme. I also documented the campaign shoot with photography and created the official behind-the-scenes video.

Official campaign imagery by Alex Leese

Official campaign behind – the -scenes video (shortened version)

Trade Show Set Making for FlashTrash Girl

Sourcing and making props and furniture to create a branded set for the trade launch of a new jewellery brand FlashTrash Girl. As well as designing and making the set and point of sale stands beforehand, I set up and merchandised the stand on the day.

See my Flickr album for more.

Wish Magazine Launch Party

Organisation for the launch of my new magazine, Wish of which 1000 copies were sent to print to be sold to girls worldwide. I conceived and organised a party in London to give 70 potential readers and collaborators a taste of the world of Wish. I organised a knitting class, Scent Profiling service with Penhaligon’s, live illustrating with university students and fun food. I came up with the theme, sourced props, achieved drinks sponsorship from Hendricks gin plus a cake and goodie bag sponsors and delegated over a team of 6 to create the decorations and food. The night was a huge success, resulting in great praise and many blog posts by guests. See my dedicated blog post about the event here.

Photographs by Miguel Santana

Organisation / Delegation / Art direction / Merchandising / Invitation and Guest-list Management / Food prep / Craft

Wish Magazine Creation and Content

Wish Magazine – a creation of two best friends, sponsored by Penhaligon’s. Examples of opening page spreads for content that I created for the new girly lifestyle Magazine Wish. Wish was conceived by my best friend and brought into fruition between us as part of our final major project at university. I also commissioned work and time-managed the project. Half of the 1000 copies ordered were sold during a week long pre-sale online.

Art Direction / Styling / Copy Writing / Planning / Commissioning

Outfitting Britain

The beginning of a Mock T.V show to be aired in the UK to promote British fashion labels and manufacturers today. This was a reaction to an ongoing personal interest with the state of the British Fashion Industry, hope and the idea of Heritage.

 Organisation / Editing / Presenting / Making

Fashioning Things

A photography project which looked into the unseen lives of people who help the British Fashion Industry go round. Featuring the personal belongings of Maxine Groucutt at Liberty, Alexis Knox – Stylist, Elizabeth Lau of her own label, Louie Banks – Photographer and Andrea Pfeffer of Pfeffer PR. The project was presented as a series of 5 large prints accompanied by an exhibition catalogue with stories about the belongings by each participant.

Photography / Styling / Editing / Graphics

Richard Nicoll SMOKE

A perfume bottle design and creation to be pitched to Richard Nicoll as his first ever fragrance inspired by the movement of his clothes and the mystery and density of crystals. I created a print advertising campaign to accompany it, taking the bottle back to it’s ‘roots’ of creation – from the discovery and re-appropriation of a series of found bottles in the woods.

Making / Design / Photography / Editing / Art Direction

CellarDoor Magazine – Hide and Seek

Styling and Art Direction published in CellarDoor Magazine. Shot in Goddards House in Surrey. Photography by Stacey Staines.

Styling / Art Direction / Model Scouting / Making / Editing

Visual Merchandising at Liberty, London

Examples of Visual Merchandising as part of freelance work for Liberty. Below are bolts of Liberty fabric pinned into designs to promote the cloth. Underneath shows part of the Home section whereby I helped rearrange and merchandise the whole new season stock.


The Freedom Thought

A newspaper style journal created after the initial internship at Liberty which later lead to Freelance work. It is an A4 sized paper which folds out interestingly to become A3. It documents photographs I took and thoughts I had whilst working there.

Design / Graphics / Copy Writing



Welcome, I'm Lucy! Happy reading and don't forget to smile!

Coucou! Je parle francais aussi!