A Chelsea Brunch

outside chelsea restaurant 11 pimlico road

chelsea black london railings

pink fur coat pink rucksack walking down the road

big planter terracotta pot ivy

bar 11 pimlico road bottles

grapefruit home made lemonade

white table red sofas chelsea restaurant


11. Pimlico Road

You know a restaurant is going to be good when you spot a good font on their website that highlights a photo of a perfectly instagram-friendly tiled floor. Yes that’s possibly the w**kiest thing I’ve ever typed but you know it’s true! The website told me that my camera would be pretty satisfied at 11 Pimlico Road and after a look down the ShinyThoughts-friendly menu (think burgers, flashy salads and sourdough bread) my tummy was going to be pretty chuffed too.

Spotting the ‘casual dining pub’ from across the road is like spotting your date from the other side of the room – the walk towards it feels twice as long and you can’t wait to just get there. The restaurant is just as swanky looking on the inside as out with it’s light-flooding windows, open plan room and that statement bar.

Enough perving on the marble tables and arty fashion book clad bookcases, let’s talk food. We went for the house dishes – the No.11 burger (obvs) and No.11 club sandwich with some cheeky sides. Don’t think of not ordering the truffled macaroni cheese by the way, it’s an absolute essential! The burger was just so flavoursome that I feel it may have knocked some of it’s sloppy rivals off of the top burger spots. It’s made me realise that as long as you have a brioche bun and fillings like those, who needs the that messy sauce? Yes, I went there.

We squeezed in desert of seasonal apple pie but didn’t realise this would be easily sharable. Oh well, we just had to scoff-i mean daintily nibble-the panna cotta too. Shame.

brioche bun burger london bacon knife

pot plants on a table restaurant

chicken avocado sandwich

tall flowers in blue vases

macaroni cheese, burger, avocado, chips lunch flatlay marble table

upstairs pub party sign

apple cranberry crumble with ice cream on wooden board

posh restaurants chelsea pimlico road

pimlico road, london

chelsea red brick terraced houses street


Getting There

They’ve won awards, are packed out on a Saturday and just LOOK at that website. So sophis’! Plus, a leisurely Chelsea brunch here is really quite affordable. Purse win! It’s just a short walk from Victoria station or an amble down from the legendary Kings Road, so the location isn’t half bad either. The short story? Take your mum, that friend that you play ‘grown ups’ with, or a date you want to impress and you’re guaranteed to feel pretty good about yourself.

Where Next?

In need of places to go in Chelsea after lunch? We headed down to the famous King’s Road, popping into The Saatchi Gallery (it’s free!) to ponder the works of pop art. We then ambled in and out of my favourite shops. Don’t miss Anthropologie, Bluebird, Kate Spade and if you’re hungry for dinner, there’s Big Easy too!

Thanks 11 Pimlico Road for the review opportunity!


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  • aglossythought February 25, 2015 at 5:57 PM

    This is such a beautiful post. Amazing choice of burger, I’m drooling! This gem is next getting added onto my list. I love your outfit, great pairing with the pink backpack and coat

  • winnie February 24, 2015 at 8:58 PM

    Mmmm mm! I would definitely like to have lunch there (if only for the lovely decor and green salt and pepper shakers). Fab photos Lucy!

  • Agoprime February 23, 2015 at 4:41 PM


  • Abbie February 22, 2015 at 8:13 PM

    Wow this looks amazing, gorgeous pics xx

  • cathia February 22, 2015 at 7:27 PM

    This brunch looks incredible. Stunning setting too!

  • Rebecca February 22, 2015 at 5:47 PM

    Truffled. Macaroni. Cheese. Hold me.

  • Matthew Pike February 22, 2015 at 4:30 PM

    Ideal light, just as you said! Good food + good light = a win/win all around.

    Buckets & Spades