A Fashionable Night Out

Fashion's night out white balloon striped top street london

Paparazzi outside Mulberry party 50 bond street fashion's night out cameras queue

Mulberry party fashion's night out velvet rope gold bins london

blow dry bus fashion's night out london hair

blow dry bus bar fashion's night out bond street card holder

hermes pink flags scarves outside street

50's jive dancers vintage tattoos bond street fashion's night out Hermes

With Jive Dancing!

I’m sure you will have heard of Vogue Fashion’s Night Out, but maybe you have preconceived ideas about it. That it’s a glorified pre-fashion week streetstyleposefest where everyone’s just there for the schmoozing and free drinks perhaps? This was the vibe that i’d picked up over the past two years, and one that was assumed by friends I’d spoken to that day who had never been.

But this year it was different and I loved it! It took a while for me to get into the swing of it. Literally: At first I waited for friends to enjoy themselves at the exclusive Mulberry party while I hung around like a Superloser outside, amusing myself photographing things with my new 50mm lens (!) But once I wondered up Bond Street, I found myself in another world, one of smiles and jive dancing outside Hermes!

My gosh, fashion people CAN smile! Blimey. After the impressive dance show, we were treated to a brass band and cabaret parade (BUMS!), followed by a stream of fashion personalities. (Henry Holland’s pink and purple bum!) I eventually found myself in colourful Coach catching up with the press girl from River Island, sipping something Elderflowery and catching the smiles of many a Blogger.

Ok so there was a tiny bit of schmoozing and drinks but the kind I definitely like!

50's jive dancers vintage bond street fashion's night out Hermes

hermes fashion's night out orange stage retro 50's jive swing microphone

henry holland photo posing with girls fashion's night out

henry holland bum trousers pink purple houndstooth fendi backpack

brass band in street red and blue union jack cabaret dancers in street fashion's night out

cabaret dancers feathers underwear lingerie in street

Sophie crown and glory headpiece oasis store fashion's night out window making

On my way home I popped into Oasis, where I tried not to look at all the gorgeous dresses and shirt/skirt combos, to see my friend Sophie from Crown and Glory create bespoke accessories in the window. She looked very busy with an impressive queue of eager girls, craving a spot of glitter. Well done Soph!

Did you go along to Fashion’s Night Out? What did you get up to?


  • Natasha October 2, 2012 at 11:38 AM

    Absolutely beautiful pictures girl! x

  • Jenny September 30, 2012 at 3:21 PM

    Wow, looks like such a fun and colourful event! I think a lot of people have preconceived ideas about fashion and their events, but you’ve completely changed my perception 🙂 x

  • Katie September 28, 2012 at 6:40 PM

    omg i’m so jealous lucy <3 you know, i wish i could be a part such lovely party once. i don't even mention fashion week, but fashion night out seems to be so cool too <3 yay. totally love your photos <3 these are so real!

    • Lulu September 28, 2012 at 8:22 PM

      aww thank you Katie! Such lovely words 🙂 <3

  • Rachel September 28, 2012 at 6:33 PM

    For the love of god why do I keep missing FNO?! I was flying out to LA the day after, so I missed both London and Los Angeles FNO – next year I’m going to actually have to clear my diary to make sure I do it in London!