London Shopping

Visual Merchandising: Anthropologie, Kings Road

Anthropologie Kings Road Shop Display spoons

Anthropologie Kings Road Shop Display mojitos drinks

Anthropologie Kings Road Shop Typewriter books green table

Anthropologie Kings Road Shop Display

Anthropologie Kings Road Shop Display Egg holder

Anthropologie Kings Road Shop Display daffodills

Anthropologie Shop fitting Visual merchandising chairs stacked

Have you been to Anthropologie? Isn’t it just beautiful? I went for the first time to the London Kings Road shop instead of the usual Regent Street one (which, btw always has the most incredible window displays!) Like it’s sister, Kings Road is breathtaking in the way that it transports you to a bit of another world and delights your eyes by guiding you on different flooring levels to look either up or down at impressive displays from water features to a huge stack of spidery school chairs. This store is particularly astonishing for the actual interior architecture of the building. The brand must have been more than chuffed to merchandise around such exquisite features as sculpted iron supports in the ceiling.ย 

As their website dreamily describes, it’s a store for people like us who like to take time and appreciate good design and get a big lost in the romance of it all. I certainly did when I visited as my best friends’ +1 to the Anthropologie and Hih jeans’ pop up shop launch. I sipped a cheeky spiked cucumber water and slipped off to take snaps of the place while there weren’t any customers around. It was very easy to get lost that’s for sure! Originally from America, Anthropologie really stood out when it came to London. I remember seeing a stunning cascade of stained teabags as their display and just had to go in – how innovative! Sit down on a big slouchy chair and browse their beautiful big books and definitely soak up the atmosphere and appreciate the Visual Merchandising. I want that job!

Anthropologie Kings Road Shop Display turquoise book leather

Anthropologie Kings Road Shop Display underwear stand

Anthropologie Kings Road Shop Display blue bench

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  • chloe. March 5, 2012 at 12:05 AM

    pretty pretty, LOVE their shops! need that green anglepoise lamp, those typewriter books and lacy undies in my life! Nice piccs miss x

  • nicole March 4, 2012 at 2:55 PM

    I LOVE THE ANTROPHOLOGIE! I have the two diaries you have taken photos of, with the type writer on the front and the green one, I kept as my travel journal. GOOD TIMES! xx