Making the Bottle

The Final Bottle

The Campaign

Welcome to my latest project! Although this isn’t actually for Richard Nicoll himself, it has been designed as part of a university brief whereby I had to conjure up a fragrance, make a bottle, shoot and present a campaign and then make all look nice on presentation boards along side a FAT sketchbook. Some of you may remember that I posted on Twitter last month explaining that I would be meeting the amazing Australian in person. At the informal interview, I asked him lots of questions about his brand and vision and when the question of memorable scents from childhood came up, he answered cigarette smoke. Fascinated in the rather strange idea of having a perfume that could potentially whiff of fags, I pursued the challenge of creating a smoke-inspired perfume – It became of a tough and highly aesthetic perfume called SMOKE inspired by solid crystal apothecary bottles and bottle hunting. The idea is that you hold the heavy metal base and gently stroke the hard perfume top on your neck and you keep it in a lovely bell jar on your apothecary-esque table. I handed this project in last week and have already found out that myself and Carrie both got firsts and, the best bit, will be presenting the product to the man himself! yaay! I shall have to let you know how it goes. 🙂

Thanks to friends Marta and Illustrator Gary for helping me shoot my ad.


  • Louder than Silence May 18, 2011 at 11:36 AM

    >Wow! I vaguely recall us chatting about this at the New Look party – this is inspired Lucy! Was lovely to meet you, hope you had a fun night, we sure did 🙂 Sally x

  • Emma C-M May 17, 2011 at 3:01 PM

    >wow. amazing well done on your grade. i remember all my final projects for my last year and how tough it can all get. well done to both you and carrie. really clever idea and take on something traditional.


  • Roz May 16, 2011 at 4:15 PM

    >Lucy – I am never usually a fan of perfume adverts (finding them too bland or cliched), but you have succeeded in creating a product I would definitely find appealing!
    The final shot takes me back to being a child again, and going to my friend's house. She lived in the middle of the woods, and there was a cache of old glass bottles that we came across once. There is something so evocative about the old glass apothecary bottles, so a great idea to use them as inspiration.
    Brilliant concept, design and 'advert' – wouldn't it be great if it could actually be made?

  • Winnie May 16, 2011 at 11:19 AM

    >Jeez Lucy, this is an incredible project and the bottle is amazing! I am so pleased for you and big big well done on getting a first for this project, I may just have to give you a congratulatory hug when I see you on Thurs!! Yay!

  • danniekate May 15, 2011 at 6:07 PM

    >hey gorgeous! gosh, this is incredible! i love the campaign and bottle design. hope you're well missy, i realised it's now a year since we met at somerset house then your blogiversary! see you after my exams please! xx

  • Rozena May 15, 2011 at 2:41 PM

    >Lucy, this is absolutely amazing!!! It looks like it came straight out of a magazine! You are so talented!

  • jill May 15, 2011 at 9:20 AM

    >Wow, Lucy.. haha, the words I want to use are the same as the other comments, AMAZING, genius, absolutely incredible. My first thoughts were that your post was about the interview with him for the launch of his perfume. This is genius, there's no other word for it. I love that you LISTENED to him and drew your inspiration for the project on what he was saying. That is so what I feel is the core of what makes you so amazing, Lucy (sorry, that word again): you really do listen to people. Even if I run into you briefly – on the street, at fashion week – you have that gift of making me feel heard, with intelligence, and heart. I'm sure it was the same for Richard Nicholl (who I greatly admire as a designer).

    I know he'll love it. Wouldn't it be amazing (ha, that word again!) if it becomes made. I love the bottle, the concept, and I can almost smell the scent.

    Oh and congratulations on getting a first. You do deserve it, and more so. And I'll shut up now. xxx

  • Kat May 14, 2011 at 9:22 PM

    >This is genius, I love the look of the bottle. Fantastic design, good luck with the presentation!


  • Susie May 14, 2011 at 10:42 AM

    >Wow! This looks absolutely incredible, Lucy! I love, love, love the bottle! Good luck with your presentation!

  • ellieand May 14, 2011 at 10:40 AM

    >Wow, Lucy the whole project is incredible – i love seeing how the bottle was made, the iridescent colours are sooo lovely. Congrats on getting a first- you deserve it completely! x

  • Harriet May 14, 2011 at 10:24 AM

    >That bottle is so amazing. This looks like an awful lot of hard work, but such a fun and rewarding project as well.

    Good luck with the presentation too, what a stunning opportunity!

  • San May 14, 2011 at 10:03 AM

    >AMAZING! Congratulations and best of luck for the presentation. You truly are a very inventive, creative and astonishing person. Glad to have found your blog.

    Enjoy your weekend.

  • Rebecca's Vintage Romance May 12, 2011 at 7:47 PM

    >Congrats on your final campaign! Such an interesting concept & your final ad is amazing. I'm on the same course as Rachelle (above) & we had to do a perfume campaign but it was no where near as exciting or as complex as this, I'm jealous haha
    Rebecca x

  • Rachelle May 12, 2011 at 6:05 PM

    >I love your final campaign! We had to do a very similar project here in Preston, In first year we had to design a perfume bottle and packaging and this year we had to do a perfume campaign for a designer! I'm so jealous that you met him! Did you have another guest speaker called Siobhan? she did a talk on styling and said she was gonna do the same one at Middlesex too! I'm sure you'll get a really good grade for this it looks fab 🙂
    Rachelle xxx

  • lavelle May 12, 2011 at 5:55 PM

    >I love this! Pink Bow is right, your degree seems like so much fun! xx

  • PinkBow May 12, 2011 at 4:59 PM

    >This looks like so much fun, I wish I had done an interesting degree!